Elite World Group · Dubai, UAE · Est. 2010
International Beauty
& Aesthetics
Where Innovation Meets Excellence
A global beauty ecosystem spanning premium professional products, advanced aesthetic technology, and world-class education — redefining industry standards across more than 20 countries worldwide.
Discover Our Brands
Meet the Visionary Leader
Louiza
MacFarlaine
Founder · Educator · Consultant
Louiza MacFarlaine is a renowned beauty industry pioneer with over 25 years of experience across the Middle East and international markets. As Founder of Elite World Group and Managing Director of MEDGlam Trading in Dubai, she has transformed the beauty landscape through entrepreneurship, innovation, and an unwavering commitment to professional excellence.
A certified PMU Master, professional trainer, and lifelong learner currently studying Holistic Medicine at Quantum University, Louiza co-founded ELITEDERMA, ELITELASH, Beauty Essentials Kuwait, LBeauty Australia, and Empire Academy. She organized the first Nail Competition in Dubai and the first PMU International Congress in the Middle East.
"Like a hummingbird, a business must stay agile, seek out the sweet spots, and move with purpose to grow in a constantly changing environment."
Our Heritage
Elite Beauty Education & Professional Distribution
Founded as a premier destination for advanced technical beauty mastery, Elite World Group stands at the absolute forefront of the permanent makeup and aesthetics industry. We operate a multi-faceted ecosystem encompassing an international training academy, elite professional certification programs, and the premium distribution of state-of-the-art beauty products, precision pigments, and advanced PMU devices.
Through our brands — ELITEDERMA, ELITELASH, and Elite World Academy — we bridge the gap between artistic vision and clinical-grade precision, providing professionals globally with the skills, tools, and business fundamentals required to build highly successful international beauty careers.
Our Purpose
Vision & Mission
Our Vision
Global Leader in Innovative Beauty Solutions
We aspire to be the global authority in beauty — empowering professionals and individuals to redefine standards through excellence, science, and style. We envision a world where aesthetics elevate confidence, and every product or service we offer sets a new benchmark in the beauty industry.
Our Mission
Redefine Global Beauty Standards
To redefine global beauty standards through continuous innovation — empowering professionals and individuals with cutting-edge aesthetic solutions. We lead as trendsetters, delivering transformative experiences, building trust, and championing excellence through our premium brands.
Our Brand Ecosystem
Three Pillars of Excellence
Three world-class brands serving every need in the professional beauty industry — unified by one uncompromising standard of quality.
Elitederma
Semi-Permanent Makeup
A trailblazing brand in the SPMU industry, redefining beauty through science, innovation, and skin health. Elitederma creates cutting-edge professional products — from precision pigments to advanced PMU devices — designed to deliver naturally healed, lasting results.
- Professional PMU pigments for brows, lips & skin
- Microblading blades, pens and precision tools
- Advanced PMU machines and devices
- Preparation and aftercare solutions
- Available via e-commerce & distribution showrooms
Elitelash
Lash & Brow Enhancement
A leading professional beauty brand dedicated to advanced lash extensions and brow lamination. EliteLash combines innovation, safety, and artistry to deliver results as healthy as they are stunning — built on the cleanest formulas in the industry.
- Premium lash extensions — classic, volume & wispy
- Professional adhesives, primers and bonders
- Brow lamination systems and treatment kits
- Lash aftercare serums and retail products
- Available via e-commerce & distribution showrooms
Elite World Academy
International Beauty Education
A premier institution dedicated to holistic, aesthetic, and professional education, serving professionals across 9+ countries. Our academy blends international certification, practical mastery, and business development to produce globally competitive beauty professionals.
- Accredited PMU and SPMU certification programs
- Professional lash, brow and aesthetics training
- Holistic wellness and mindset coaching
- Business development for beauty entrepreneurs
- In-person and online academy formats
Our Global Footprint
A Network Built Across Continents
From our flagship in Dubai, UAE, Elite World Group has built an international presence spanning the Middle East, Asia, Africa, Europe, and Oceania. By 2023 we were actively serving more than 20 countries — including partnerships with the largest skincare chain in the UK and the largest salon chain in the UAE.
Our Clients
Trusted by Industry Leaders
More Than a Brand — A Complete Beauty World
Elite World Group was founded on the belief that excellence in beauty requires both great products and great education. Today, our ecosystem of brands, academies, and distribution networks serves professionals, salon chains, and beauty entrepreneurs across the globe — all united by one vision: to inspire, empower, and transform the beauty industry.
Saeed Tower 1, 11th Floor,
Office 1103 — Dubai, UAE